Privacy policy.

Introduction

The Knighten Group, LLC (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website at theknightengroup.com (the “Site”), including any services, features, or content offered through the Site.

By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.

Information We Collect

Personal Information You Provide

We collect personal information that you voluntarily provide when you:

• Submit a contact form or inquiry
• Request a home valuation or market assessment
• Sign up for property alerts or newsletters
• Communicate with us via email or other channels

This information may include your name, email address, phone number, mailing address, property address, and any other details you choose to share.

Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar tracking technologies, including:

• Device type, browser type, and operating system
• IP address and approximate geographic location
• Pages viewed, links clicked, and time spent on pages
• Referring URL and search terms used to find our Site
• Scrolling behavior, session duration, and engagement metrics

Google Analytics 4 (GA4)

We use Google Analytics 4 (“GA4”), a web analytics service provided by Google LLC, to understand how visitors interact with our Site. GA4 uses cookies and similar technologies to collect and analyze usage data, including but not limited to:

• Page views, scrolls, and outbound link clicks
• Session engagement metrics (session duration, engaged sessions)
• User demographics and interests (when available)
• Device category, screen resolution, and browser information
• Traffic source, campaign, and referral data
• Conversion events (e.g., form submissions, CTA clicks)

GA4 may use first-party cookies (such as _ga and _ga_*) to distinguish unique users and sessions. Data collected by GA4 is processed by Google in accordance with the Google Privacy Policy.

GA4 uses an event-based data model and does not store IP addresses in full. Google may use the collected data to contextualize and personalize ads within its own advertising network if you have opted in to ad personalization in your Google account settings.

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on or by adjusting your browser's cookie settings.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide real estate services
• To send property listings, market updates, or other communications you have requested
• To analyze Site usage and improve our content, layout, and user experience
• To measure the effectiveness of our marketing campaigns
• To comply with applicable laws, regulations, and legal processes
• To protect the rights, property, and safety of our business and users

Cookies & Tracking Technologies

Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services. We use the following types of cookies:

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of the Site.

Third-Party Services

Our Site may contain links to or integrations with third-party services, including:

• Google Analytics 4 — web analytics and engagement tracking
• Neighbors Bank — mortgage pre-approval services (external site)
• Stellar MLS — property listing data

These third parties have their own privacy policies governing the collection and use of your information. We encourage you to review those policies before interacting with their services. We are not responsible for the privacy practices of third-party websites or services.

Data Sharing & Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• With service providers who assist in operating our Site and business (subject to confidentiality obligations)
• When required by law, regulation, subpoena, or court order
• To protect our rights, privacy, safety, or property
• In connection with a merger, acquisition, or sale of business assets

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Analytics data collected via GA4 is retained in accordance with our Google Analytics data retention settings.

Your Rights & Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications
• Opt out of analytics tracking via browser add-ons or cookie settings

To exercise any of these rights, please contact us at info@theknightengroup.com.

Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

Security

We implement commercially reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Your continued use of the Site after any changes constitutes acceptance of the revised policy.